Why You Should Learn Copywriting

It seems that copywriting is one of those things that people, who don't know how to do it, take for granted. It looks easy enough to do. Many thousands have found out the truth about the matter because it's really not an easy thing to write. Sales copy is like no other kind of writing, and you need to know how to write it if you want to make money from your sales material. Most people don't have the time or energy to learn it, so they outsource it to the pros who know how to do it. You may want to consider learning something about it, though, even if you outsource so you can make a better judgement about how well your copy is written.

Capitalizing all the letters in words used to be an acceptable form of emphasis. It wasn't interpreted as yelling, but now it is and is considered rude. In copy - what you'll do instead is use bolded words, or underline them, or italicize. Another copy device is using a color such as red for the words you want to emphasize. Using capital letters might seem easier, but it is harder for people to read. Don't be afraid of formatting because it can help you get your point across easily and accurately.

Copywriting is something that does not have a set word length. Most people who write copy, and are not properly trained, tend to believe that all copy must be long - longer is always better. This is almost never true. The only rule is that it needs to be as long as it needs to be to get the job done. Never, ever add to it just to make it longer and look more impressive. If more words are necessary to accomplish your objective, then do what needs to be done. If you try to cut down on your word use you could accidentally leave out important details that could seal the sale. So it's cool - no special word count you need to aim for.

You can learn a lot by watching other marketers in your niche who seem to be doing well. Study their marketing materials and site. Ask yourself why you may, or may not, like what they do. Take notes about what grabs your attnetion. As you read their sales material, how do you react to it? When you feel tempted to buy the product ask yourself "what is it in this page that makes me want to buy this?" You can learn a lot from this exercise and incorporate into your own copywriting.

It's like watching a professional musician... they make it look easy. As you start to write your own sales pages and marketing copy, however, you'll understand there is more to copywriting than meets the eye. No worries, though - just keep on writing it and you'll get better.

But, learning the fundamentals is where you want to start.

Internet Marketing Expert