Thousands of fresh, inexperienced affiliate marketers sign-up for some program, and they immediately commence to making the same mistakes made by millions of others. There are some people who like to be thought of as gurus, and it's not at all uncommon for these people to be the source of these mistakes. You may also be shocked, but hopefully not discouraged, to know that the odds are hugely stacked against new affiliate marketers making any money. But you know... this is not rocket science, so why are the same mistakes always happening? It comes down to marketing methods and violating certain rules of the game. As we continue, we'll talk about some proven ways you can side-step some of these mistakes in your own affiliate marketing.
Build a list because the money is in the list. It's an old slang saying around the web and in IM, "the money is in the list." You can be successful in IM, but you can use email marketing to make you extremely successful. This gives you an opportunity to promote not one but many different products under one niche. You'll discover that it's infinitely easier to market to 'warm' customers, and you'll save a lot of time constantly finding one-time customers. If you avoid doing this, for whatever reason, you'll just be handing the product owner business that could be yours for a long time. You really should avoid this at all costs. This is part of the overall success strategy and growth for future profits.
Would you buy from someone you knew, or some salesman? You would most likely buy from a friend. Why? Because you trust your friend and you don't like being sold. Similarly, as an affiliate, you should never hard sell. Your work is to pre-sell the prospect and warm him/her up to buy the product. One very favorite approach is to do a review of the product, like the unique article wizard, as honestly as possible. This way you'll end up making many more sales because recommendations go a long way. This can also be a great way to build your reputation and degree of trust your readers have in your abilities as a marketer. There's a right and a wrong way to be an affiliate, and with the right way you'll create a business that you can depend on for a long time.
Commission theft is something every affiliate has to deal with, but there are certain actions you can take to prevent it from happening to you. Many affiliates have been using affiliate link cloakers to help shield the identities of their links. Many new affiliates aren't aware of this and make the mistake or promoting the link directly, without taking any precautions. It's a profit bleed that you can easily help to stop with a little knowledge. To be a successful affiliate marketer you have to pay your dues and learn a number of skills and tactics. This is why you should focus on the positives, learn from your mistakes and move forward.
Monday, 17 May 2010
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